In an effort to increase sales, we created a campaign to position baked beans as the #1 side for all hot dog and hamburger occasions— expanding beyond outdoor grilling to support a year round occasion. Through an integrated campaign we used Jay and Duke to communicate that opposites attract — especially when it comes to flavor combinations of sweet baked beans and savory hot dogs/hamburgers. Check out how the message comes to life in a way that’s unique to each platform.

:15 TV

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