Creative Directors: Mark Cooke + Bryan Hutson
Copywriter: Eric Russell
Art Director: Abby Hunt

Benadryl hadn’t advertised in over 20 years. We brought the brand back with a fresh, modern campaign that honored its legacy and reconnected with a new generation. I helped lead the creative from concept to execution, including storyboarding, directing shoots, designing graphics, and overseeing the final edit.

The campaign contributed to a strong rebound in sales. Benadryl’s parent company, Kenvue, reported $1.67 billion in revenue, exceeding expectations and showing renewed consumer interest.

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