Creative Director: Natalie Perry
Copywriter: Andrew Lieberman
Art Director: Abby Hunt

To boost sales, we crafted a campaign positioning Bush’s baked beans as the perfect side for hot dogs and hamburgers—not just for grilling season, but year-round. By using Jay and Duke, we highlighted how opposites attract, especially when it comes to pairing sweet baked beans with savory hot dogs and hamburgers. I led the creative process from concept to final output, including storyboards, mockups, video and photo shoots, graphics, and editing. This integrated campaign was tailored to resonate uniquely on each platform.

Instagram Stories

:06 YouTube Bumpers

:06 Pinterest

Social Posts

Behind-the-scene

We worked with MPC in NYC to animate Duke. Check out this fun behind-the-scenes video from the shoot.