Creative Director: Natalie Perry
Copywriter: Andrew Lieberman
Art Director: Abby Hunt

 ​In an effort to increase sales, we created a campaign to position baked beans as the #1 side for all hot dog and hamburger occasions— expanding beyond outdoor grilling to support a year round occasion. Through an integrated campaign we used Jay and Duke to communicate that opposites attract — especially when it comes to flavor combinations of sweet baked beans and savory hot dogs/hamburgers. Check out how the message comes to life in a way that’s unique to each platform.

:15 TV

Instagram Stories

:06 YouTube Bumpers

:06 Pinterest

Social Posts

Behind-the-scene

We worked with MPC in NYC to animate Duke. Check out this fun behind-the-scenes video from the shoot.