Creative Director: Steve Osterman
Copywriter: Slade Stone
Art Director: Abby Hunt
Helping a utility company connect with real people. We brought Consumers Energy’s message to life through approachable, human-centered storytelling across video, digital, and print. I led the creative from concept through execution—developing storyboards and mockups, directing video and photo shoots, designing banners and print materials, crafting graphics, editing, and delivering the final assets.
Digital
