Building a bold brand for a Coca-Cola acquisition. As Fairlife launched under Coca-Cola, they needed a distinct visual identity to stand out in a saturated category. I helped shape their story through concept development, storyboards, and mockups, while overseeing video and photo shoots, graphic design, editing, packaging, print materials, and final delivery.
The work made an immediate impact, helping Fairlife exceed early sales projections and gain traction in national retailers. As the campaign expanded, I led junior teams in developing new content and executions across digital, in-store, and print. The bold, cohesive identity helped establish Fairlife as a premium player in the dairy space, driving brand recognition, trial, and long-term growth.
