Creative Directors: Brad Emmett + Rob Legato
Copywriter: Andrew Lieberman
Art Director: Abby Hunt
Illustrator: Amy Pirkle

Fairlife’s ultra-filtration process removes sugar and lactose, allowing people to enjoy milk again. With so many customers sharing their stories, we wanted to bring those testimonials to life in a unique way. We collaborated with artist Amy Pirkle to illustrate these customer experiences into a flipbook format for Instagram. I led the creative process, from concept and storyboards to art direction, video shoot, editing, and final output.