Creative Directors: Mark Cooke + Bryan Hutson
Copywriter: Eric Russell
Art Director: Abby Hunt

Benadryl is a trusted household name, but it hadn’t run any advertising in over 20 years. The challenge was to reintroduce the brand in a fresh, modern way while honoring its legacy. I helped lead the creative from concept through execution, including storyboarding, mockups, directing shoots, designing graphics, and overseeing the final edit.