Simply Orange, a sophisticated brand with a commitment to simple ingredients, needed a campaign that reflected its authentic, no-nonsense approach. Featuring the iconic voice of the late Donald Sutherland, we brought the brand’s message to life through a campaign that celebrated purity and quality. I led the creative from concept to final output, including storyboards, mockups, video and photo shoots, graphics, and editing. The result was a cohesive narrative that spoke to the brand’s values while engaging viewers in a meaningful way.
