Creative Directors: Brad Emmett + Rob Legato
Copywriter: Andrew Lieberman
Art Director: Abby Hunt

As a newer addition to the Fairlife lineup, Core Power needed a campaign that spoke directly to fitness-minded consumers. We created bold, energetic visuals that highlighted the product’s high-protein benefits in a clean, modern way. I worked on concept development, storyboards, mockups, and graphic design to help bring this launch to life across TV and social platforms.

Social