Creative Directors: Brad Emmett + Rob Legato
Copywriter: Andrew Lieberman
Art Director: Abby Hunt
A new brand freshly acquired by Coca-Cola, Fairlife needed a bold visual identity to make an impact. I helped shape their story through concept development, storyboards, and mockups, while overseeing video and photo shoots, graphic design, editing, package design, print design, and final delivery. The challenge was to create a fresh, recognizable brand presence that stood out in a competitive market.
SOCIAL
