Creating a playful, standout look for a bold new brand. For YUP!, Fairlife wanted packaging that felt fun, energetic, and instantly recognizable. I worked on the concept and design from early mockups to final graphics, helping bring the brand to life through packaging, styled photography, and post-production.
I also guided junior teams during the ideation phase, helping shape a unified visual direction across packaging and campaign elements. The result was a colorful, attention-grabbing identity that stood out on shelves and captured the personality of the brand.
